Yesterday, I stumbled upon an advertisement in Messenger, Valentine day event with the prize, a cruise for two to Alaska, and Lenovo S10 notebook for two. The campaign is titled Add Love to Live.
As a note, I’m in the ID (Indonesia) market and this campaign offer is only available for the South East Asia region. The contest procedure is, send photos with caption according to the event theme, describe the love pictured in it.
Talking about contest, although not from Live. The other blogging service I used, Hatena Diary, had a writing competition too, with Wii and Wii Fit for the winner.
This event is not a direct advertising campaign too. Described by the team, they want to help beginners to enjoy writing their diaries. Thus, the theme is mostly about new year activities and hopes. 
